The problem of political marketing /

"Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Savigny, Heather
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Continuum, ©2008.
Temas:
Ellipses-Marketing
Campaign management.
Marketing > Political aspects.
Campagnes électorales > Gestion.
Marketing > Aspect politique.
Political science & theory.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Campaign management
Wahlkampf
Politik
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Political marketing : literature and practice
  • and rational choice theory
  • Implementing marketing in politics
  • Ideology
  • The language of political marketing
  • Marketing and malaise
  • Conclusion : political marketing : a challenge to democracy
  • Bibliography.

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