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The problem of political marketing /

"Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Savigny, Heather
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Continuum, ©2008.
Temas:
Acceso en línea:Texto completo