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The problem of political marketing /
"Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Continuum,
©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Savigny, Heather. | |
| 245 | 1 | 4 | |a The problem of political marketing / |c Heather Savigny. |
| 260 | |a New York : |b Continuum, |c ©2008. | ||
| 300 | |a 1 online resource (147 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 121-141) and index. | ||
| 505 | 0 | |a Introduction -- Political marketing : literature and practice -- --and rational choice theory -- Implementing marketing in politics -- Ideology -- The language of political marketing -- Marketing and malaise -- Conclusion : political marketing : a challenge to democracy -- Bibliography. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 520 | |a "Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?"--Bloomsbury Publishing | ||
| 532 | 0 | |a Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 610 | 2 | 7 | |a Ellipses-Marketing |2 gnd |
| 650 | 0 | |a Campaign management. | |
| 650 | 0 | |a Marketing |x Political aspects. | |
| 650 | 6 | |a Campagnes électorales |x Gestion. | |
| 650 | 6 | |a Marketing |x Aspect politique. | |
| 650 | 7 | |a Political science & theory. |2 bicssc | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x Elections. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 7 | |a Campaign management |2 fast | |
| 650 | 7 | |a Wahlkampf |2 gnd | |
| 650 | 7 | |a Politik |2 gnd | |
| 776 | 0 | 8 | |i Print version: |a Savigny, Heather. |t Problem of political marketing. |d New York : Continuum, ©2008 |w (DLC) 2007042587 |w (OCoLC)176861142 |
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