The problem of political marketing /

"Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Savigny, Heather
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Continuum, ©2008.
Temas:
Ellipses-Marketing
Campaign management.
Marketing > Political aspects.
Campagnes électorales > Gestion.
Marketing > Aspect politique.
Political science & theory.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Campaign management
Wahlkampf
Politik
Acceso en línea:Texto completo
Descripción
Sumario:"Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?"--Bloomsbury Publishing
Descripción Física:1 online resource (147 pages)
Bibliografía:Includes bibliographical references (pages 121-141) and index.
ISBN:9781441192028
1441192026
1441106340
9781441106346

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