Marketing communications industry : entrepreneurial case studies /

"Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both com...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jain, Gautam Raj
Otros Autores: Ahluwalia, Raunica, 1981-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008.
Temas:
Advertising > India.
Marketing > India.
Public relations > India.
Entrepreneurship > India > Case studies.
Marketing > Inde.
Relations publiques > Inde.
Entrepreneuriat > Inde > Études de cas.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Advertising
Entrepreneurship
Marketing
Public relations
India
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword / Atul Tandan Acknowledgements
  • Section A
  • 1. Introduction
  • 2. Review and Findings
  • Section B
  • 3. Case Studies
  • I. Strategy and Design: Elephant Design
  • II. Wonderful Years: Genesis Public Relations
  • III. The World of Internet and Mobile Phone Unplugged: Hungama.com
  • IV. A New Beginning in Market Research: Ugam Solutions
  • V. Venturing a Pioneering Way: MelCole Public Relations
  • VI. It's Showtime Folks: Showtime Event Management
  • VII. Communications for a New Age: Vyas Giannetti Creative
  • VIII. A Turning Point in Public Relations: Hanmer & Partners
  • IX. A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd.

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