Marketing communications industry : entrepreneurial case studies /

"Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both com...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jain, Gautam Raj
Otros Autores: Ahluwalia, Raunica, 1981-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008.
Temas:
Advertising > India.
Marketing > India.
Public relations > India.
Entrepreneurship > India > Case studies.
Marketing > Inde.
Relations publiques > Inde.
Entrepreneuriat > Inde > Études de cas.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Advertising
Entrepreneurship
Marketing
Public relations
India
Case studies
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares