Cargando…
The practice of advertising /
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly rega...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Elsevier Butterworth-Heinemann,
2005.
|
| Edición: | 5th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn474951974 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 091207s2005 enka ob 001 0 eng d | ||
| 040 | |a OPELS |b eng |e pn |c OPELS |d OCLCQ |d N$T |d E7B |d MERUC |d IDEBK |d OCLCQ |d REDDC |d OCLCQ |d OCLCF |d TYFRS |d YDXCP |d OCLCQ |d DEBSZ |d OCLCQ |d Z5A |d LOA |d AGLDB |d COCUF |d OCLCQ |d ICG |d STF |d K6U |d U3W |d D6H |d VNS |d WRM |d VTS |d VT2 |d OCLCQ |d UKAHL |d OL$ |d OCLCQ |d LEAUB |d UKCRE |d VLY |d YDX |d OCLCO |d INARC |d OCLCO |d OCLCQ |d SFB |d OCLCQ |d OCLCO | ||
| 016 | 7 | |a 012954853 |2 Uk | |
| 019 | |a 131324130 |a 154792015 |a 441784648 |a 648174226 |a 999744609 |a 1007572044 |a 1037792866 |a 1038681146 |a 1055391564 |a 1081296982 |a 1086512393 |a 1153472337 |a 1162560385 |a 1228606510 |a 1241794281 | ||
| 020 | |a 9780750661737 | ||
| 020 | |a 0750661739 | ||
| 020 | |a 9780080473925 |q (electronic bk.) | ||
| 020 | |a 008047392X |q (electronic bk.) | ||
| 020 | |a 9786611003364 | ||
| 020 | |a 6611003363 | ||
| 020 | |a 9781136372469 |q (e-book ; |q PDF) | ||
| 020 | |a 1136372466 | ||
| 020 | |a 9781136372414 |q (e-book ; |q Mobi) | ||
| 020 | |a 1136372415 | ||
| 020 | |a 9781136372452 |q (e-book ; |q ePub) | ||
| 020 | |a 1136372458 | ||
| 020 | |a 9781138153769 |q (hardback) | ||
| 020 | |a 1138153761 | ||
| 020 | |a 1281003360 | ||
| 020 | |a 9781281003362 | ||
| 029 | 1 | |a AU@ |b 000056802956 | |
| 029 | 1 | |a CHBIS |b 009897775 | |
| 029 | 1 | |a DEBSZ |b 36194540X | |
| 029 | 1 | |a DEBSZ |b 493076689 | |
| 029 | 1 | |a NZ1 |b 15123008 | |
| 035 | |a (OCoLC)474951974 |z (OCoLC)131324130 |z (OCoLC)154792015 |z (OCoLC)441784648 |z (OCoLC)648174226 |z (OCoLC)999744609 |z (OCoLC)1007572044 |z (OCoLC)1037792866 |z (OCoLC)1038681146 |z (OCoLC)1055391564 |z (OCoLC)1081296982 |z (OCoLC)1086512393 |z (OCoLC)1153472337 |z (OCoLC)1162560385 |z (OCoLC)1228606510 |z (OCoLC)1241794281 | ||
| 037 | |a 102388:102406 |b Elsevier Science & Technology |n http://www.sciencedirect.com | ||
| 050 | 4 | |a HF5823 |b .P69 2005 | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.1 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The practice of advertising / |c edited by Adrian R. Mackay. |
| 250 | |a 5th ed. | ||
| 260 | |a Oxford : |b Elsevier Butterworth-Heinemann, |c 2005. | ||
| 300 | |a 1 online resource (xxiii, 367 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 520 | |a The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made. * Provides an ideal grounding to the principles involved in advertising * Offers a collation of views from Key Professionals in the field of Advertising * Covers specialist advertising such as recruitment and directory advertising. | ||
| 505 | 0 | |a Preface; Contributors' page; Marketing and the place of advertising within it; How advertising works; Integrated marketing communications; The advertiser; The advertising agency; Media; Advertising creativity; Press production; TV, radio and cinema production; Printing; Advertising planning and budgeting; Getting the best from advertising agencies and other outside suppliers; Media research; Consumer research; Business-to-business advertising; Services advertising; Recruitment advertising; Directory advertising; International advertising; Sales promotion in marketing; Advertising: self-regulation and the law; Training for a career in advertising; Index. | |
| 500 | |a Previous edition: 1995. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising. | |
| 650 | 2 | |a Advertising | |
| 650 | 6 | |a Publicité. | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 700 | 1 | |a Mackay, Adrian. | |
| 776 | 0 | 8 | |i Print version: |t Practice of advertising. |b 5th ed. |d Oxford : Elsevier Butterworth-Heinemann, 2005 |z 0750661739 |z 9780750661737 |w (OCoLC)57382170 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=189595 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23083193 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24091160 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24072228 | ||
| 938 | |a Internet Archive |b INAR |n practiceofadvert0000unse_i4l0 | ||
| 938 | |a YBP Library Services |b YANK |n 301604800 | ||
| 938 | |a EBSCOhost |b EBSC |n 189595 | ||
| 938 | |a Taylor & Francis |b TAFR |n 9780080473925 | ||
| 938 | |a YBP Library Services |b YANK |n 2559624 | ||
| 994 | |a 92 |b IZTAP | ||