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The practice of advertising /
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly rega...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Elsevier Butterworth-Heinemann,
2005.
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| Edición: | 5th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made. * Provides an ideal grounding to the principles involved in advertising * Offers a collation of views from Key Professionals in the field of Advertising * Covers specialist advertising such as recruitment and directory advertising. |
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| Notas: | Previous edition: 1995. |
| Descripción Física: | 1 online resource (xxiii, 367 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780750661737 0750661739 9780080473925 008047392X 9786611003364 6611003363 9781136372469 1136372466 9781136372414 1136372415 9781136372452 1136372458 9781138153769 1138153761 1281003360 9781281003362 |