Marketing today's academic library : a bold new approach to communicating with students /

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In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mathews, Brian (Brian Scott)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, 2009.
Temas:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and students.
Advertising > Libraries.
Libraries.
Public relations.
Marketing.
Libraries
Public Relations
Marketing
Bibliothèques universitaires > Relations publiques.
Bibliothèques > Publicité.
Bibliothèques.
Relations publiques.
libraries (buildings)
public relations.
marketing.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Public relations
Academic libraries > Marketing
Advertising > Libraries
Libraries and students
Wetenschappelijke bibliotheken.
Studenten.
Acceso en línea:Texto completo
Descripción
Sumario:In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Descripción Física:1 online resource (xv, 171 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780838997154
0838997155
9780838991541
0838991548
9780838991558
0838991556

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