Customer value investment : formula for sustained business success /
The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Mahajan, Gautam, 1946- |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New Delhi, India : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2007.
|
Temas: | |
Acceso en línea: | Texto completo |
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