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Customer value investment : formula for sustained business success /

The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mahajan, Gautam, 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2007.
Temas:
Acceso en línea:Texto completo