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Customer value investment : formula for sustained business success /
The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi, India : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn426489385 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 090720s2007 ii a ob 001 0 eng d | ||
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| 020 | |a 9788178299853 |q (electronic bk.) | ||
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| 072 | 7 | |a BUS |x 018000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/12 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Mahajan, Gautam, |d 1946- | |
| 245 | 1 | 0 | |a Customer value investment : |b formula for sustained business success / |c Gautam Mahajan. |
| 260 | |a New Delhi, India : |b Response Books ; |a Thousand Oaks, Calif. : |b Sage Publications, |c 2007. | ||
| 300 | |a 1 online resource (xix, 187 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Foreword; Introduction; The Awakening; The Focusing; The Touching; The Understanding; The Creating; The Encircling; The Comparing; The Strategizing; The Reckoning; The Implementing; The Concluding; Index; About The Author. | |
| 520 | |a The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can increase the market share and profitability. of a company. It shows companies how they can be driven by Customers and their. needs, and how sustained business success can be achieved through Customer Value. Investment. In addition to clearly explaining key terms and basic concepts?insightfully. ill. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Relationship marketing. |2 fast |0 (OCoLC)fst01093590 | |
| 776 | 0 | 8 | |i Print version: |a Mahajan, Gautam, 1946- |t Customer value investment. |d New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2007 |z 9780761936046 |z 0761936041 |w (OCoLC)192079957 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278231 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH34824980 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH21034130 | ||
| 938 | |a EBSCOhost |b EBSC |n 278231 | ||
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| 994 | |a 92 |b IZTAP | ||