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Customer value investment : formula for sustained business success /

The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mahajan, Gautam, 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2007.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can increase the market share and profitability. of a company. It shows companies how they can be driven by Customers and their. needs, and how sustained business success can be achieved through Customer Value. Investment. In addition to clearly explaining key terms and basic concepts?insightfully. ill.
Descripción Física:1 online resource (xix, 187 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9788178299853
8178299852