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Aesthetics in marketing /

A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Baisya, Rajat K.
Otros Autores: Das, G. Ganesh
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles ; London : Response Books, 2008.
Temas:
Acceso en línea:Texto completo