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Going dirty : the art of negative campaigning /
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
Rowman & Littlefield,
©2009.
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| Edición: | Updated ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Eye of the beholder : defining negative campaigning
- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the Cold War
- Going nuclear 1964 : the rise of television attack ads
- Dismissive politics : the governor against the actor
- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970
- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms
- Dole-Gingrich: going negative early and often
- The politics of fear : negative campaigning in the post-9/11 world
- Opening the floodgates : campaign finance "reform" and the rise of negativity
- A double-edged sword : when negative campaigning backfires
- Hitting the mark : negative campaigning efforts that just plain worked
- It's in the mail : negative campaigning comes home
- Conclusion : the future of negative campaigning
- A race to the bottom : negative campaigning in the 2006 midterm elections
- Singe but don't burn : negative campaigning in the 2008 presidential election.