Going dirty : the art of negative campaigning /

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mark, David, 1973-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Md. : Rowman & Littlefield, ©2009.
Edición:Updated ed.
Temas:
Political campaigns > United States > History.
Advertising, Political > United States > History.
Negativism.
Publicité politique > États-Unis > Histoire.
Négativisme.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political.
Political campaigns.
Wahlkampf
Strategie
United States.
USA
History.
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