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Going dirty : the art of negative campaigning /
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
Rowman & Littlefield,
©2009.
|
| Edición: | Updated ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Mark, David, |d 1973- | |
| 245 | 1 | 0 | |a Going dirty : |b the art of negative campaigning / |c David Mark. |
| 250 | |a Updated ed. | ||
| 260 | |a Lanham, Md. : |b Rowman & Littlefield, |c ©2009. | ||
| 300 | |a 1 online resource (x, 289 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 265-270) and index. | ||
| 505 | 0 | |a Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the Cold War -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich: going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion : the future of negative campaigning -- A race to the bottom : negative campaigning in the 2006 midterm elections -- Singe but don't burn : negative campaigning in the 2008 presidential election. | |
| 520 | |a Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that gotupended when a veteran actor and rookie candidate named Ronald Reagan won the California governo. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Political campaigns |z United States |x History. | |
| 650 | 0 | |a Advertising, Political |z United States |x History. | |
| 650 | 0 | |a Negativism. | |
| 650 | 6 | |a Publicité politique |z États-Unis |x Histoire. | |
| 650 | 6 | |a Négativisme. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising, Political. |2 fast |0 (OCoLC)fst00797961 | |
| 650 | 7 | |a Negativism. |2 fast |0 (OCoLC)fst01035502 | |
| 650 | 7 | |a Political campaigns. |2 fast |0 (OCoLC)fst01069212 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
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| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 776 | 0 | 8 | |i Print version: |a Mark, David, 1973- |t Going dirty. |b Updated ed. |d Lanham, Md. : Rowman & Littlefield, ©2009 |z 9780742599864 |z 0742599868 |w (DLC) 2009006175 |w (OCoLC)304387911 |
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