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Going dirty : the art of negative campaigning /
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
Rowman & Littlefield,
©2009.
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| Edición: | Updated ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that gotupended when a veteran actor and rookie candidate named Ronald Reagan won the California governo. |
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| Descripción Física: | 1 online resource (x, 289 pages) |
| Bibliografía: | Includes bibliographical references (pages 265-270) and index. |
| ISBN: | 9780742599826 0742599825 |