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Powers of persuasion : the inside story of British advertising : 1951-2000 /

During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's lea...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fletcher, Winston
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford, UK : Oxford University Press, 2008.
Temas:
Acceso en línea:Texto completo