Consumer behavior and advertising management /

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About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It co...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Khan, Matin A.
Format: Électronique eBook
Langue:Inglés
Publié: New Delhi ; [New York?] : New Age International, ©2006.
Sujets:
Advertising > India > Psychological aspects > Handbooks, manuals, etc.
Consumer behavior > India > Handbooks, manuals, etc.
Advertising > India > Management > Handbooks, manuals, etc.
Publicité > Inde > Aspect psychologique > Guides, manuels, etc.
Consommateurs > Comportement > Inde > Guides, manuels, etc.
Publicité > Inde > Gestion > Guides, manuels, etc.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Management.
Advertising > Psychological aspects.
Consumer behavior.
Reclame.
Consumentengedrag.
Psychologische aspecten.
India.
Handbooks and manuals.
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