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Rural marketing : Indian perspective /

Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the d...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Singh, Awadhesh Kumar
Otros Autores: Pandey, Satyaprakash
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : New Age International, ©2005.
Temas:
Acceso en línea:Texto completo