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Developing brands with qualitative market research /
This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
Sage,
2002.
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| Colección: | Qualitative market research ;
5. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do. |
|---|---|
| Descripción Física: | 1 online resource (xvi, 140 pages) |
| Bibliografía: | Includes bibliographical references (pages 131-136) and index. |
| ISBN: | 9781847876973 1847876978 9781849208840 1849208840 1412903963 9781412903967 1281362212 9781281362216 9786611362218 6611362215 |