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Developing brands with qualitative market research /
This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
Sage,
2002.
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| Colección: | Qualitative market research ;
5. |
| Temas: | |
| Acceso en línea: | Texto completo |