A very short, fairly interesting and reasonably cheap book about studying marketing /

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Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises argume...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Blythe, Jim
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, CA : Sage Publications, 2006.
Colección:Very short, fairly interesting and reasonably cheap book about ... series.
Temas:
Marketing > Study and teaching.
Marketing.
Marketing
Marketing > Étude et enseignement.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Study and teaching
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: Introduction : studying marketing
  • pt. I Proper subjects that preceded marketing
  • 1. economists
  • 2. Behavioural scientists
  • pt. II Marketing as a proper subject
  • 3. marketing gurus and some of their thinking
  • 4. Marketing concepts and contexts
  • pt. III Selling marketing.

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