A very short, fairly interesting and reasonably cheap book about studying marketing /
Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises argume...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Blythe, Jim |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Thousand Oaks, CA :
Sage Publications,
2006.
|
Colección: | Very short, fairly interesting and reasonably cheap book about ... series.
|
Temas: | |
Acceso en línea: | Texto completo |
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