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A very short, fairly interesting and reasonably cheap book about studying marketing /
Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises argume...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, CA :
Sage Publications,
2006.
|
| Colección: | Very short, fairly interesting and reasonably cheap book about ... series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Blythe, Jim. | |
| 245 | 1 | 2 | |a A very short, fairly interesting and reasonably cheap book about studying marketing / |c Jim Blythe. |
| 246 | 3 | 0 | |a Studying marketing |
| 260 | |a Thousand Oaks, CA : |b Sage Publications, |c 2006. | ||
| 300 | |a 1 online resource (146 pages) | ||
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| 490 | 1 | |a Very short, fairly interesting and reasonably cheap book about-- series | |
| 504 | |a Includes bibliographical references (pages 135-138) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |g Machine generated contents note: |t Introduction : studying marketing -- |g pt. I |t Proper subjects that preceded marketing -- |g 1. |t economists -- |g 2. |t Behavioural scientists -- |g pt. II |t Marketing as a proper subject -- |g 3. |t marketing gurus and some of their thinking -- |g 4. |t Marketing concepts and contexts -- |g pt. III |t Selling marketing. |
| 520 | 8 | |a Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing |x Study and teaching. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing |x Étude et enseignement. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Study and teaching |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Blythe, Jim. |t Very short, fairly interesting and reasonably cheap book about studying marketing. |d Thousand Oaks, CA : Sage Publications, 2006 |w (DLC) 2006925228 |
| 830 | 0 | |a Very short, fairly interesting and reasonably cheap book about ... series. | |
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