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A very short, fairly interesting and reasonably cheap book about studying marketing /
Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises argume...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, CA :
Sage Publications,
2006.
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| Colección: | Very short, fairly interesting and reasonably cheap book about ... series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures. |
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| Descripción Física: | 1 online resource (146 pages) |
| Bibliografía: | Includes bibliographical references (pages 135-138) and index. |
| ISBN: | 9781847878908 1847878903 9781412930871 1412930871 9781412930888 141293088X |