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|a Electronic customer relationship management /
|c Jerry Fjermestad, Nicholas C. Romano, editors.
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260 |
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|a Armonk, N.Y. ;
|a London :
|b M.E. Sharpe,
|c ©2006.
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300 |
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|a 1 online resource (xiii, 210 pages) :
|b illustrations
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1 |
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|a Advances in management information systems ;
|v v. 3
|
504 |
|
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|a Includes bibliographical references and index.
|
505 |
0 |
0 |
|t Electronic customer relationship management : an introduction /
|r Nicholas C. Romano, Jr. and Jerry Fjermestad --
|t Success factors in online supply chain management and e-customer relationship management /
|r Michael R. Bartolacci and Mary Meixell --
|t Using electronic customer relationship management to maximize/minimize customer satisfaction/dissatisfaction /
|r Yoon Cho and Jerry Fjermestad --
|t Customer relationship management success and organizational change : a case study /
|r Carl-Erik Wikstrom --
|t Success factors in CRM Implementation : results from a consortial benchmarking study /
|r Rainer Alt and Thomas Puschmann --
|t Collaborative customer relationship management in financial services alliances /
|r Malte Geib, Lutz M. Kolbe, and Walter Brenner --
|t Improving customer Interaction with customer knowledge management /
|r Adrian Bueren [and others] --
|t An examination of the effects of Information and communication technology on customer relationship management and customer lock-In /
|r Ja-Shen Chen and Russell K.H. Ching --
|t What makes customers shop online? /
|r Na Li and Ping Zhang --
|t Toward achieving customer satisfaction in online grocery shopping : lessons learned from Australian and Swiss cases /
|r Sherah Kurnia and Petra Schubert.
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588 |
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|a Print version record.
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520 |
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|a A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
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546 |
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|a English.
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590 |
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650 |
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|a Customer relations
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650 |
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|a Electronic commerce.
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650 |
|
6 |
|a Relations avec la clientèle
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650 |
|
6 |
|a Commerce électronique.
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650 |
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7 |
|a BUSINESS & ECONOMICS
|x Customer Relations.
|2 bisacsh
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650 |
|
7 |
|a Customer relations
|x Management.
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|0 (OCoLC)fst00885539
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|
7 |
|a Electronic commerce.
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|a Betriebliches Informationssystem
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7 |
|a Electronic Commerce
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|a Kundenmanagement
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|a Fjermestad, Jerry.
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700 |
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|a Romano, Nicholas C.
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|i Print version:
|t Electronic customer relationship management.
|d Armonk, N.Y. ; London : M.E. Sharpe, ©2006
|z 0765613271
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