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Electronic customer relationship management /
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integr...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. ; London :
M.E. Sharpe,
©2006.
|
| Colección: | Advances in management information systems ;
v. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |