Electronic customer relationship management /

Mostrar otras versiones (2)

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integr...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Fjermestad, Jerry, Romano, Nicholas C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. ; London : M.E. Sharpe, ©2006.
Colección:Advances in management information systems ; v. 3.
Temas:
Customer relations > Management.
Electronic commerce.
Relations avec la clientèle > Gestion.
Commerce électronique.
BUSINESS & ECONOMICS > Customer Relations.
Betriebliches Informationssystem
Electronic Commerce
Kundenmanagement
Acceso en línea:Texto completo
Descripción
Sumario:A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
Descripción Física:1 online resource (xiii, 210 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780765620156
0765620154
9781317472186
1317472187
1315704889
9781315704883
1317472195
9781317472193
1280912340
9781280912344
9786610912346
6610912343

Ejemplares similares