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Marketing plans : how to prepare them, how to use them /
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world&#...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Boston :
Butterworth-Heinemann,
1999.
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| Edición: | 4th ed. |
| Colección: | Marketing series (London, England). Professional development.
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| Temas: | |
| Acceso en línea: | Texto completo |