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New product forecasting : an applied approach /
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe, Inc.,
©2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning. |
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| Descripción Física: | 1 online resource (xviii, 157 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 149-152) and index. |
| ISBN: | 9780765620194 0765620197 1280912642 9781280912641 9781317463887 1317463889 9781317463870 1317463870 0765616092 9780765616098 |