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New product forecasting : an applied approach /

Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kahn, Kenneth B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, Inc., ©2006.
Temas:
Acceso en línea:Texto completo