Cargando…
Managing corporate reputation : a specially commissioned report /
Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
©2003.
|
| Colección: | Thorogood professional insights.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The authors; Preface; Acknowledgments; Contents; Introduction; 1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: The glue of reputation; 5 The tools of corporate reputation: Integrated marketing communications (IMC); 6 Corporate social responsibility (CSR) and ethics; 7 Strategy, planning and measurement; 8 Risk, issues and crisis management; 9 E-marketing and reputation management; Chapter 10 Case studies and essays; Case study 1 Why reputation is the most important asset at FedEx; Case study 2 Volvo Car Corporation: A model citizen
- Case study 3 The Duke of Edinburgh's Award International AssociationCase study 4 Sarasota Memorial Health Care System (Florida, USA); Case study 5 ITF
- The International Trust Fund for demining and mine victims assistance
- Slovenia; Case study 6 The HSBC global education challenge
- 'A race for education'; Essay 1 The true meaning of reputation; Essay 2 Forty-Sixty, the new Eighty-Twenty