Managing corporate reputation : a specially commissioned report /

Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dalton, John M., 1942-
Otros Autores: Croft, Susan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, ©2003.
Colección:Thorogood professional insights.
Temas:
Corporate image.
Corporations > Moral and ethical aspects.
Business names.
Risk management.
Social responsibility of business.
Entreprises > Image.
Sociétés > Aspect moral.
Raison sociale.
Gestion du risque.
Entreprises > Responsabilité sociale.
corporate image.
risk management.
BUSINESS & ECONOMICS > Public Relations.
Business names
Corporate image
Corporations > Moral and ethical aspects
Risk management
Social responsibility of business
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