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Managing corporate reputation : a specially commissioned report /
Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
©2003.
|
| Colección: | Thorogood professional insights.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Dalton, John M., |d 1942- | |
| 245 | 1 | 0 | |a Managing corporate reputation : |b a specially commissioned report / |c John Dalton and Susan Croft. |
| 260 | |a London : |b Thorogood, |c ©2003. | ||
| 300 | |a 1 online resource (259 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Thorogood professional insights | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a The authors; Preface; Acknowledgments; Contents; Introduction; 1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: The glue of reputation; 5 The tools of corporate reputation: Integrated marketing communications (IMC); 6 Corporate social responsibility (CSR) and ethics; 7 Strategy, planning and measurement; 8 Risk, issues and crisis management; 9 E-marketing and reputation management; Chapter 10 Case studies and essays; Case study 1 Why reputation is the most important asset at FedEx; Case study 2 Volvo Car Corporation: A model citizen | |
| 505 | 8 | |a Case study 3 The Duke of Edinburgh's Award International AssociationCase study 4 Sarasota Memorial Health Care System (Florida, USA); Case study 5 ITF -- The International Trust Fund for demining and mine victims assistance -- Slovenia; Case study 6 The HSBC global education challenge -- 'A race for education'; Essay 1 The true meaning of reputation; Essay 2 Forty-Sixty, the new Eighty-Twenty | |
| 520 | |a Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporations |x Moral and ethical aspects. | |
| 650 | 0 | |a Business names. | |
| 650 | 0 | |a Risk management. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Sociétés |x Aspect moral. | |
| 650 | 6 | |a Raison sociale. | |
| 650 | 6 | |a Gestion du risque. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a risk management. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Business names |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Corporations |x Moral and ethical aspects |2 fast | |
| 650 | 7 | |a Risk management |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 700 | 1 | |a Croft, Susan. | |
| 776 | 0 | 8 | |i Print version: |a Dalton, John M., 1942- |t Managing corporate reputation. |d London : Thorogood, ©2003 |z 1854182722 |w (OCoLC)55614694 |
| 830 | 0 | |a Thorogood professional insights. | |
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