The marketing strategy desktop guide /

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A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Paley, Norton
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, ©2007.
Edición:2nd ed.
Temas:
Marketing > Planning.
Marketing > Management.
Strategic planning.
Marketing > Planification.
Marketing > Gestion.
Planification stratégique.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. How to manage marketing in the 21st century
  • 2. How to manage your marketing strategy (Part 1)
  • 3. How to manage your marketing strategy (Part 2)
  • 4. How to manage your competitor intelligence
  • 5. How to manage your strategic marketing plans
  • 6. How to manage your markets: The power of segmentation
  • 7. How to manage your product strategy
  • 8. How to manage your communications strategy
  • 9. How to manage your pricing strategy
  • 10. How to manage your distribution strategy
  • 11. How to think like a strategist.

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