The marketing strategy desktop guide /

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A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Paley, Norton
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, ©2007.
Edición:2nd ed.
Temas:
Marketing > Planning.
Marketing > Management.
Strategic planning.
Marketing > Planification.
Marketing > Gestion.
Planification stratégique.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Strategic planning
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