Innovation and diffusion of software technology : mapping strategies /

This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level "hermeneutic system" starting with written accounts of decision-making associated with development and delivery of new s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Woodside, Arch G.
Otros Autores: Pattinson, Hugh
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Elsevier, 2007.
Temas:
Electronic commerce.
Application software > Development.
Electronic commerce > Case studies.
Application software > Development > Case studies.
Commerce électronique.
Logiciels d'application > Développement.
Commerce électronique > Études de cas.
Logiciels d'application > Développement > Études de cas.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Application software > Development
Electronic commerce
Case studies
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