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Cashing in with content : how innovative marketers use digital information to turn browsers into buyers /

Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Scott, David Meerman
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Medford, N.J. : Information Today, ©2005.
Temas:
Acceso en línea:Texto completo