Evaluating military advertising and recruiting : theory and methodology /
This book presents an evaluation framework that links different types of research questions to different research methodologies. The framework identifies four major categories of research questions and four broad methodological approaches. The first category of research question asks: [beta]What doe...
Clasificación: | Libro Electrónico |
---|---|
Autor Corporativo: | National Research Council (U.S.). Committee on the Youth Population and Military Recruitment |
Otros Autores: | Sackett, Paul R., Mavor, Anne S. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Washington, D.C. :
National Academies Press,
©2004.
|
Temas: | |
Acceso en línea: | Texto completo |
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