Evaluating military advertising and recruiting : theory and methodology /

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This book presents an evaluation framework that links different types of research questions to different research methodologies. The framework identifies four major categories of research questions and four broad methodological approaches. The first category of research question asks: [beta]What doe...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: National Research Council (U.S.). Committee on the Youth Population and Military Recruitment
Otros Autores: Sackett, Paul R., Mavor, Anne S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : National Academies Press, ©2004.
Temas:
Manpower > United States.
Youth > United States.
Main-d'œuvre > États-Unis.
Jeunesse > États-Unis.
TECHNOLOGY & ENGINEERING > Military Science.
HISTORY > Military > Other.
Recruiting and enlistment
Manpower
Youth
United States > Armed Forces > Recruiting, enlistment, etc.
United States
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