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Public relations in Britain : a history of professional practice in the twentieth century /
The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Associates, Publishers,
2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a L'Etang, Jacquie. | |
| 245 | 1 | 0 | |a Public relations in Britain : |b a history of professional practice in the twentieth century / |c Jacquie L'Etang. |
| 260 | |a Mahwah, N.J. : |b Lawrence Erlbaum Associates, Publishers, |c 2004. | ||
| 300 | |a 1 online resource (xiii, 275 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 231-252) and indexes. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the professionalisation of the occupation. | ||
| 505 | 0 | |a Table of Contents; Preface; Chapter 1 British Public Relations: Definitions and Debates; Chapter 2 Propaganda, Information, and Intelligence: 1914-1945; Chapter 3 Establishing the Profession: 1945-1960; Chapter 4 The Shape of Things to Come: The Emergence of Consultancy, 1948-1969; Chapter 5 Professional Dilemmas: Public Relations, the Media, and Politics, 1948-1970; Chapter 6 Crime and Punishment: Codes and Regulation, 1948-1998; Chapter 7 Educational Developments: 1948-1998; Chapter 8 Implications and Conclusions; References. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Public relations |z Great Britain. | |
| 650 | 0 | |a Public relations |z Great Britain |x History |y 20th century. | |
| 650 | 6 | |a Relations publiques |z Grande-Bretagne. | |
| 650 | 6 | |a Relations publiques |z Grande-Bretagne |x Histoire |y 20e siècle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892 | |
| 651 | 7 | |a Great Britain. |2 fast |0 (OCoLC)fst01204623 | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 776 | 0 | 8 | |i Print version: |a L'Etang, Jacquie. |t Public relations in Britain. |d Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2004 |z 080583804X |w (DLC) 2003049455 |w (OCoLC)52970256 |
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