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Public relations in Britain : a history of professional practice in the twentieth century /

The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: L'Etang, Jacquie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2004.
Temas:
Acceso en línea:Texto completo