Public relations in Britain : a history of professional practice in the twentieth century /

The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: L'Etang, Jacquie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2004.
Temas:
1900-1999
Public relations > Great Britain.
Public relations > Great Britain > History > 20th century.
Relations publiques > Grande-Bretagne.
Relations publiques > Grande-Bretagne > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Public Relations.
Public relations.
Great Britain.
Electronic books.
History.
Acceso en línea:Texto completo
Descripción
Sumario:The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the professionalisation of the occupation.
Descripción Física:1 online resource (xiii, 275 pages)
Bibliografía:Includes bibliographical references (pages 231-252) and indexes.
ISBN:1410610810
9781410610812
080583804X
9780805838046
1282321374
9781282321373
9786612321375
6612321377

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