Defending the brand : aggressive strategies for protecting your brand in the online arena /

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"Defending the Brand reveals strategies that have been used successfully by global companies to preserve brand equity and protect millions of dollars in assets and revenues. Packed with eye-opening stories from real companies like Home Depot, the Red Cross, Nintendo, Verizon, and the Associated...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Murray, Brian H., 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2004.
Temas:
Brand name products.
Internet domain names > Management.
Trademark infringement > Prevention.
Trademark infringement.
Electronic commerce.
Product management.
Produits de marque.
Marques de commerce > Contrefaçon.
Commerce électronique.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Advertising & Promotion.
Andre fag (naturvidenskab og teknik) > Andre fag
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