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Translating into success : cutting-edge strategies for going multilingual in a global age /
The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and te...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Philadelphia :
Benjamins,
2000.
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| Colección: | American Translators Association scholarly monograph series ;
v. 11. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: software localization fina. |
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| Descripción Física: | 1 online resource (xxii, 239 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 237-239). |
| ISBN: | 0585469318 9780585469317 9027299773 9789027299772 9789027231864 9027231869 9789027231871 9027231877 9781556196300 155619630X 9781556196317 1556196318 |