Translating into success : cutting-edge strategies for going multilingual in a global age /
The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and te...
Clasificación: | Libro Electrónico |
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Autor Corporativo: | |
Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Amsterdam ; Philadelphia :
Benjamins,
2000.
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Colección: | American Translators Association scholarly monograph series ;
v. 11. |
Temas: | |
Acceso en línea: | Texto completo |