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Translating into success : cutting-edge strategies for going multilingual in a global age /

The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and te...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: American Translators Association
Otros Autores: Sprung, Robert C. (Robert Charles), Jaroniec, Simone
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : Benjamins, 2000.
Colección:American Translators Association scholarly monograph series ; v. 11.
Temas:
Acceso en línea:Texto completo