Cross-cultural behaviour in tourism : concepts and analysis /

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Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reisinger, Yvette
Otros Autores: Turner, Lindsay W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; Boston : Butterworth-Heinemann, 2003.
Temas:
Tourism > Social aspects.
Tourism > Cross-cultural studies.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Tourism
Tourism > Social aspects
Electronic books.
Cross-cultural studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index.

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