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Cross-cultural behaviour in tourism : concepts and analysis /
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Boston :
Butterworth-Heinemann,
2003.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Reisinger, Yvette. | |
| 245 | 1 | 0 | |a Cross-cultural behaviour in tourism : |b concepts and analysis / |c Yvette Reisinger and Lindsay Turner. |
| 260 | |a Oxford ; |a Boston : |b Butterworth-Heinemann, |c 2003. | ||
| 300 | |a 1 online resource (xxiv, 337 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index. | |
| 520 | |a Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from di. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Tourism |x Social aspects. | |
| 650 | 0 | |a Tourism |v Cross-cultural studies. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Hospitality, Travel & Tourism. |2 bisacsh | |
| 650 | 7 | |a Tourism |2 fast | |
| 650 | 7 | |a Tourism |x Social aspects |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Cross-cultural studies |2 fast | |
| 700 | 1 | |a Turner, Lindsay W. | |
| 776 | 0 | 8 | |i Print version: |a Reisinger, Yvette. |t Cross-cultural behaviour in tourism. |d Oxford ; Boston : Butterworth-Heinemann, 2003 |z 0750656689 |w (OCoLC)51270387 |
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